At FlipTree, transparency and clarity are key principles in how data is collected and processed. This page is designed to inform users about our practices concerning cookies and explain how cookie settings can be managed.
Note: This Cookie Policy does not address how personal information is processed outside of cookie usage. For more information on how personal data is handled, please refer to our Privacy Policy.
Cookies are small text files sent to or accessed from your web browser or device’s memory. Typically, a cookie contains the name of the domain from which it originated, the “lifetime” of the cookie (i.e., its expiration), and a randomly generated unique identifier. A cookie may also store information about your device, such as user settings, browsing history, and activities conducted while using our services.
First-party and third-party cookies: First-party cookies are directly placed on your device by FlipTree, often to adapt our website to your browser’s language preferences or to better understand how you use the website. Third-party cookies are placed by our partners and service providers. For more details, please refer to the section “How to Control Cookies?” below.
Session and persistent cookies: Session cookies are temporary and last only until the browser is closed. They are used to track how users engage with the website during a single session and to optimize website functionality. Persistent cookies, on the other hand, remain on your device beyond a single session and serve various purposes, such as facilitating quick log-ins and supporting analytics.
In addition to cookies, technologies like web beacons (also referred to as pixels, tags, or clear GIFs), tracking URLs, and software development kits (SDKs) may be used. Web beacons are tiny graphic files that help recognize when users visit a service or open an email. Tracking URLs help understand the source of webpage traffic. SDKs, which function similarly to cookies, are small pieces of code integrated into apps.
For simplicity, these technologies are collectively referred to as “cookies” in this policy.
Cookies are used to provide, secure, and enhance the services offered by FlipTree. This includes remembering user preferences, recognizing users on subsequent visits, measuring the effectiveness of marketing campaigns, and personalizing advertisements according to user interests. In certain cases, information gathered from cookies may be linked with other personal data held by FlipTree.
When using our services, some or all of the following types of cookies may be placed on your device.
| Cookie Type | Description |
|---|---|
| Essential cookies | These cookies are essential for the provision of services, including enabling user logins, remembering preferences, and ensuring security by detecting malicious activity. |
| Analytics cookies | These cookies assist in analyzing the usage of services and contribute to customizing and enhancing the services for users. |
| Advertising & marketing cookies | These cookies are utilized to evaluate the effectiveness of marketing campaigns and enhance the relevance of advertisements displayed to users. Their functions include analyzing the traffic generated by marketing campaigns, preventing the repeated display of the same advertisement, ensuring proper ad presentation for advertisers, selecting ads tailored to user preferences, and measuring ad performance, such as the number of times an ad is displayed and the level of user interaction with a given ad. |
| Social networking cookies | These cookies enable the sharing of pages and content of interest on the services through third-party social networking platforms and other websites or services. Additionally, these cookies may be used for advertising purposes. |
Several cookie management options are available. Please be aware that changes to cookie preferences may affect the personalization of services, potentially leading to a less tailored experience. In certain instances, some features or parts of the services may become inaccessible.
Most web browsers offer settings that allow control over cookies, including the ability to reject cookies or receive alerts when cookies are placed on a device. Each browser has slightly different procedures for managing cookies, which can typically be found in the browser’s help menu.
For mobile devices, users may be able to reset device identifiers or opt-out of data collection or processing via the device’s settings.
Certain advertising companies participate in self-regulatory programs that allow users to opt-out of interest-based advertising. For more information, users may visit:
Opting out does not eliminate advertising but prevents the display of personalized ads from companies that participate in these opt-out programs. Note that if cookies are deleted after opting out, users will need to opt-out again.
Some features of the website and certain FlipTree services use Google™ Maps API cookies. These cookies will be stored on the user’s device. By using the services and browsing the website, users consent to the storage and collection of these cookies on their device, as well as the use, access, and sharing of data by Google. Google manages these cookie settings through an interface separate from browser controls. For more information, please refer to Google’s cookie usage policies.
FlipTree uses Google Analytics, a service provided by Google, which employs cookies and other data collection technologies to track and report website trends. For details on how Google collects and processes data, please visit Google’s Privacy and Terms page. To opt-out of Google Analytics, users can download the Google Analytics opt-out browser add-on or opt-out of Google’s ad personalization.
For any questions regarding this Cookie Policy, you may contact us online here.